Social Intelligence for active listening on the Web

We develop Social Marketing Tools to detect, monitor and enhance the client experience

Oteara was created in response to the need to automate the search for opinions, trends and online perceptions owing to their importance both within and outside the Net.

Our philosophy


Our main target is our client satisfaction. Our philosophy is based on total quality principles which ensure valuable and satisfactory results.


We work with enthusiasm in a highly-qualified team very passionate about technology.


Research is a differentiating element in both our work and offer. We apply the latest technologies in a constant improvement and innovation process.

We provide solutions for searching, monitoring, processing and analysis information in digital media in order to differentiate trends, rationalize social media and measure the brand performance.

About Oteara

We join talent and ability to work with the most innovative technologies: Semantic technologies, NLP (Natural Language Processing), AI (Artificial Intelligence), Big Data... They are applied in areas such as digital marketing, social media analytics, business intelligence, communication and PR and competitive intelligence.

We are proud of our team made up of experienced and enthusiastic members.

Get to Know us and find a place with us:

Almudena Claudio

Senior Developer

Manuel Estellés

CEO and founding partner

Juanjo Pérez

Partner and Director of Administration and Finance

Marisa Wic

Founding partner and Marketing and Communications Manager

Minerva Aceves

Community Manager

Diego Gómez

Senior Web Developer

Jose Ignacio Villar

R&D Manager

Eva Pajarón

Senior Developer, R&D Senior Engineer

Welcome to Social Intelligence

Starting to manage your social media campaign, connecting with your audience and improving your business results is much easier than you imagine. Just choose the tool that best fits your needs.

Intelligence to listen, measure and understand the conversation about your brand online.

Search, monitoring, classification, analysis and report edition to quantify the value of online interactions with your brand. (+)

Strategy to answer and assist online talks with which you will capture and build customers loyalty.

It monitors, tracks and listens online conversations and comments about your brand or competitors. Optimize your online marketing campaigns and identify unique business opportunities. (+)

Turn a live event into an online conversation.

Tool to condense and invigorate digital conversation in any kind of events, congresses, shows. Offer coverage, spreading and real time feedback. (+)

What Our Clients have to say

“I admire the innovation capability in Oteara and how this is helping us serve our customer's needs and deal with a complex means as the Internet.”

José María Sánchez Santa Cecilia, General Manager, Prodware Spain, VP Enterprise & Strategic Accounts, Prodware Group

“Working with Oteara is a symbol of flexibility, capability and innovation. A team always willing to go ahead in the active listening”

Nuria Sánchez, CQL&P Manager

“Oteara is one of Spanish companies at the forefront of technological solutions in social media. Its complex and sophisticated developments become easy and worthwhile owing to its team.”

Javier Clarke, Mobile & New Media Manager, IAB Spain

“In an environment where social media impact is increasingly linked to TV channel results, measuring properly audiences is key. Oraquo has measured our social media activity and it keeps us fully informed about the evolution of our brands on the Internet. This product provides an overall view of viewers' perceptions about our brands so we can make decisions accordingly. In addition, knowing that Oteara is an entirely Spanish company, something commendable at this times, meant that we chose its tool.”

Philippe González, New Media Manager de Chello

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